Brand with Ajay: Build a Brand Story People Actually Trust
Draft a one-page brand positioning statement — built only on claims you can actually back up.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the host finalises the agenda once this topic is scheduled.
- 1Why vague or inflated brand claims reduce trust instead of building it
- 2Identifying who you serve, the problem you solve and what makes your approach different
- 3Separating claims you can prove from claims you are only hoping are true
- 4Collecting evidence: real work samples, customer words and specific results
- 5Writing a one-page brand positioning statement from that evidence
- 6Testing the statement for clarity with a quick read-aloud and peer review
Who it's for
- • Founders, freelancers and small business owners
- • Marketers who write brand or website copy
You'd leave with
- A draft one-page brand positioning statement
- A list of claims you can back up — and the ones to drop
- A repeatable way to check new brand copy for honesty
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