Business Development: Build Partnerships That Bring Revenue
Business Development & Strategic Partnerships: leave with a partner-selection scorecard, partnership proposal and joint success metrics.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why business development & strategic partnerships matters — the common problem: Partnership conversations happen, but few turn into measurable joint revenue.
- 2Core concepts in plain language: Opportunity identification, market entry, strategic alliances, partnership strategy, partner selection, partnership proposals
- 3Going further: commercial collaboration, joint ventures, referral partnerships, co-selling, co-marketing, ecosystem development
- 4Framework walkthrough: BANT, SPIN Selling, MEDDIC, Challenger Sale
- 5Practical workflow, built live: A partner-selection scorecard, partnership proposal and joint success metrics.
- 6How to measure it: Quota attainment, Win rate, Pipeline coverage, Sales cycle, Average deal size, Forecast accuracy
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Sales executives and managers
- • Founders who sell
- • Business development and account teams
You'd leave with
- A partner-selection scorecard, partnership proposal and joint success metrics.
- A working understanding of BANT and SPIN Selling
- A short list of measures to track: Quota attainment, Win rate, Pipeline coverage
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