Marketing Reports That Lead to Decisions
Analytics, Reporting & Performance Management: leave with a measurement plan, KPI tree and one decision-oriented dashboard.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why analytics, reporting & performance management matters — the common problem: Monthly reports are full of numbers but never say what to do next.
- 2Core concepts in plain language: Measurement plans, key performance indicators, dashboards, funnel analytics, cohort analysis, segmentation analysis
- 3Going further: channel analysis, customer behavior analysis, brand tracking, reputation reporting, data visualization, benchmark selection
- 4Framework walkthrough: SMART Goals, Objectives and Key Results, RACI, Plan–Do–Check–Act
- 5Practical workflow, built live: A measurement plan, KPI tree and one decision-oriented dashboard.
- 6How to measure it: Cost per qualified lead, Payback period, Lifetime value, Incremental lift, Campaign cycle time
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing operations and analytics teams
- • Marketing managers and heads of growth
- • Agency owners running delivery teams
You'd leave with
- A measurement plan, KPI tree and one decision-oriented dashboard.
- A working understanding of SMART Goals and Objectives and Key Results
- A short list of measures to track: Cost per qualified lead, Payback period, Lifetime value
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