Online Reputation: Clean Up Your Digital Footprint Honestly
Online Reputation & Digital Footprint Management: leave with a branded-search audit, profile ownership register and factual-correction plan.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why online reputation & digital footprint management matters — the common problem: Outdated or inaccurate information appears when customers search the business name.
- 2Core concepts in plain language: Online reputation management, branded search results, official profiles, directory consistency, outdated information correction, digital footprint audits
- 3Going further: account ownership, public biographies, online discussion monitoring, search-result context, factual profile maintenance
- 4Framework walkthrough: Stakeholder Mapping, Issues Matrices
- 5Practical workflow, built live: A branded-search audit, profile ownership register and factual-correction plan.
- 6How to measure it: Stakeholder trust, Review themes, Rating distribution, Sentiment in context
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A branded-search audit, profile ownership register and factual-correction plan.
- A working understanding of Stakeholder Mapping and Issues Matrices
- A short list of measures to track: Stakeholder trust, Review themes, Rating distribution
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