Search Ads Without Wasted Spend
Paid Search & Shopping Advertising: leave with a campaign structure, keyword and negative-keyword lists and a search-term review routine.
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Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why paid search & shopping advertising matters — the common problem: Search ads pay for irrelevant clicks because keywords and negatives are never reviewed.
- 2Core concepts in plain language: Search campaigns, keyword targeting, match types, negative keywords, bidding, ad relevance
- 3Going further: landing-page relevance, shopping campaigns, product-feed management, conversion tracking, campaign structure, search-term analysis
- 4Framework walkthrough: Paid–Earned–Shared–Owned Media, Reach and Frequency Planning, A/B Testing
- 5Practical workflow, built live: A campaign structure, keyword and negative-keyword lists and a search-term review routine.
- 6How to measure it: Reach, Frequency, Viewability, Acquisition cost, Conversion rate
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A campaign structure, keyword and negative-keyword lists and a search-term review routine.
- A working understanding of Paid–Earned–Shared–Owned Media and Reach and Frequency Planning
- A short list of measures to track: Reach, Frequency, Viewability
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