Know Your Audience Before You Build a Brand
Compare SparkToro, Similarweb, SurveyMonkey, then build live: research one audience and 3 competitors, then run a 5-question survey.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1The real problem: brands built on assumptions about who buys
- 2The tool landscape: SparkToro, Similarweb, SurveyMonkey — what each is for and where they overlap
- 3How to choose: team size, integrations, where your data lives, and today's pricing and availability (checked live, not from memory)
- 4Live practical task: Research one audience and 3 competitors, then run a 5-question survey
- 5Build the reusable output together: Audience + competitor research sheet
- 6When you don't need a new tool at all, then live Q&A on your own setup
Who it's for
- • Business owners, founders and team leads choosing tools for their team
You'd leave with
- Audience + competitor research sheet
- Clear criteria for when SparkToro, Similarweb, SurveyMonkey fits your work
- Hands-on practice: research one audience and 3 competitors, then run a 5-question survey
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