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Marketing Tools: Events, Analytics, Marketing Ops & Offline

Set Up Analytics and Tag Manager Correctly

Compare Google Analytics, Google Tag Manager, Looker Studio and more, then build live: set up Tag Manager events, UTM rules and a Looker Studio report.

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Ajay Prajapat

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Ajay Prajapat

AI Educator · Engineer · innovatewithajay.com

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TechlyUpMARKETING TOOLS: EVENTS, ANALYTICS, MAR…Set Up Analyticsand Tag ManagerCorrectlyFREE WEBINAR TOPIC · VOTE

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1The real problem: analytics numbers don't match reality
  2. 2The tool landscape: Google Analytics, Google Tag Manager, Looker Studio, Zoho Analytics, Supermetrics — what each is for and where they overlap
  3. 3How to choose: team size, integrations, where your data lives, and today's pricing and availability (checked live, not from memory)
  4. 4Live practical task: Set up Tag Manager events, UTM rules and a Looker Studio report
  5. 5Build the reusable output together: Measurement plan + UTM sheet
  6. 6When you don't need a new tool at all, then live Q&A on your own setup

Who it's for

  • • Business owners, founders and team leads choosing tools for their team
  • • Students and developers who want hands-on practice with real tools

You'd leave with

  • Measurement plan + UTM sheet
  • A shortlist of 2–3 options from Google Analytics, Google Tag Manager, Looker Studio, Zoho Analytics and others, with the criteria to pick one
  • Hands-on practice: set up Tag Manager events, UTM rules and a Looker Studio report