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IT Tools: Data Engineering & Analytics

Understand Your Website Visitors

Compare Google Analytics, PostHog, Mixpanel and more, then build live: set up events and a signup funnel.

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Ajay Singh

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Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

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TechlyUpIT TOOLS: DATA ENGINEERING & ANALYTICSUnderstand YourWebsite VisitorsFREE WEBINAR TOPIC · VOTE

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What this session would cover

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  1. 1The real problem: traffic numbers but no insight
  2. 2The tool landscape: Google Analytics, PostHog, Mixpanel, Amplitude, Matomo, Plausible, Clarity — what each is for and where they overlap
  3. 3How to choose: team size, integrations, where your data lives, and today's pricing and availability (checked live, not from memory)
  4. 4Live practical task: Set up events and a signup funnel
  5. 5Build the reusable output together: Tracking plan template
  6. 6When you don't need a new tool at all, then live Q&A on your own setup

Who it's for

  • • Business owners, founders and team leads choosing tools for their team

You'd leave with

  • Tracking plan template
  • A shortlist of 2–3 options from Google Analytics, PostHog, Mixpanel, Amplitude and others, with the criteria to pick one
  • Hands-on practice: set up events and a signup funnel