Video Marketing: Short-Form, Long-Form and Live
Video, Short-Form & Live Marketing: leave with a video script with hook, storyboard, caption plan and retention review checklist.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why video, short-form & live marketing matters — the common problem: Videos lose viewers in the first seconds because hooks and structure are weak.
- 2Core concepts in plain language: Video strategy, short-form videos, long-form videos, explainers, tutorials, product demonstrations
- 3Going further: testimonials, interviews, live streams, live commerce, video hooks, scripting
- 4Framework walkthrough: Content Pillars, Hub-and-Spoke Content Models, AIDA, PAS: Problem–Agitation–Solution
- 5Practical workflow, built live: A video script with hook, storyboard, caption plan and retention review checklist.
- 6How to measure it: Meaningful interactions, Saves and shares, Engaged visits, Content-assisted journeys
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A video script with hook, storyboard, caption plan and retention review checklist.
- A working understanding of Content Pillars and Hub-and-Spoke Content Models
- A short list of measures to track: Meaningful interactions, Saves and shares, Engaged visits
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