App Marketing: From Install to Active User
Mobile & Application Marketing: leave with an ASO checklist, activation definition and an onboarding and re-engagement plan.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why mobile & application marketing matters — the common problem: Apps pay for installs, but most users never reach the first valuable action.
- 2Core concepts in plain language: App store optimization, mobile user acquisition, app-install campaigns, app onboarding, activation, deep linking
- 3Going further: in-app messaging, push notifications, mobile retention, app engagement, re-engagement campaigns, app reviews
- 4Framework walkthrough: Paid–Earned–Shared–Owned Media, Reach and Frequency Planning, A/B Testing
- 5Practical workflow, built live: An ASO checklist, activation definition and an onboarding and re-engagement plan.
- 6How to measure it: Reach, Frequency, Viewability, Acquisition cost, Conversion rate
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- An ASO checklist, activation definition and an onboarding and re-engagement plan.
- A working understanding of Paid–Earned–Shared–Owned Media and Reach and Frequency Planning
- A short list of measures to track: Reach, Frequency, Viewability
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