Build an Annual Marketing Plan That Holds Up
Marketing Strategy & Go-to-Market Planning: leave with a SOSTAC plan, channel allocation and a seasonal campaign calendar.
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Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why marketing strategy & go-to-market planning matters — the common problem: Marketing runs campaign to campaign without a plan linking activity to business goals.
- 2Core concepts in plain language: Marketing objectives, market selection, positioning, competitive strategy, go-to-market strategy, route-to-market design
- 3Going further: channel selection, market-entry planning, annual marketing plans, resource allocation, seasonality planning, campaign calendars
- 4Framework walkthrough: SOSTAC, RACE: Reach–Act–Convert–Engage
- 5Practical workflow, built live: A SOSTAC plan, channel allocation and a seasonal campaign calendar.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A SOSTAC plan, channel allocation and a seasonal campaign calendar.
- A working understanding of SOSTAC and RACE: Reach–Act–Convert–Engage
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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