Competitive Intelligence: Know Your Market and Rivals
Market Research & Competitive Intelligence: leave with a competitor benchmark matrix, survey draft and a willingness-to-pay test plan.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why market research & competitive intelligence matters — the common problem: Competitor tracking is a list of logos, not insight into how buyers actually compare options.
- 2Core concepts in plain language: Primary research, secondary research, qualitative research, quantitative research, surveys, interviews
- 3Going further: focus groups, observation, ethnography, sampling, research bias, market sizing
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps / 4Cs, SOSTAC, SWOT, PESTLE, Porter's Five Forces
- 5Practical workflow, built live: A competitor benchmark matrix, survey draft and a willingness-to-pay test plan.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A competitor benchmark matrix, survey draft and a willingness-to-pay test plan.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps / 4Cs
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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