Content and Social Media Strategy That Builds an Audience
Content, Social Media & Community Management: leave with three content pillars, a 30-day editorial calendar and a repurposing plan.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why content, social media & community management matters — the common problem: Posting is random and reactive, so the audience never knows what the brand stands for.
- 2Core concepts in plain language: Content strategy, editorial planning, content pillars, copywriting, storytelling, content production
- 3Going further: content distribution, social media strategy, social listening, community building, community moderation, audience engagement
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps, AIDA
- 5Practical workflow, built live: Three content pillars, a 30-day editorial calendar and a repurposing plan.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- Three content pillars, a 30-day editorial calendar and a repurposing plan.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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