Email Marketing That Lands in the Inbox
Email & Newsletter Marketing: leave with a permission-based list plan, welcome sequence and deliverability checklist.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why email & newsletter marketing matters — the common problem: Emails land in spam or get ignored because lists and authentication are neglected.
- 2Core concepts in plain language: List building, permission management, segmentation, newsletters, welcome sequences, nurture sequences
- 3Going further: promotional emails, transactional coordination, deliverability, sender reputation, email authentication, subject-line testing
- 4Framework walkthrough: Paid–Earned–Shared–Owned Media, Reach and Frequency Planning, A/B Testing
- 5Practical workflow, built live: A permission-based list plan, welcome sequence and deliverability checklist.
- 6How to measure it: Reach, Frequency, Viewability, Acquisition cost, Conversion rate
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A permission-based list plan, welcome sequence and deliverability checklist.
- A working understanding of Paid–Earned–Shared–Owned Media and Reach and Frequency Planning
- A short list of measures to track: Reach, Frequency, Viewability
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