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Brand & Marketing: Reputation & PR

Employer Reputation: What Staff and Candidates Say About You

Employee & Employer Reputation: leave with a workplace-review theme analysis, response approach and one culture-gap action plan.

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Ajay Singh

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Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

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TechlyUpBRAND & MARKETING: REPUTATION & PREmployerReputation: WhatStaff andCandidates SayAbout YouFREE WEBINAR TOPIC · VOTE

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why employee & employer reputation matters — the common problem: Workplace reviews reveal problems leaders never address, hurting recruitment.
  2. 2Core concepts in plain language: Employee sentiment, employee feedback, workplace reviews, candidate feedback, employee listening, leadership credibility
  3. 3Going further: internal transparency, employee advocacy, grievance communication, culture–promise gaps, recruitment reputation, employee experience improvement
  4. 4Framework walkthrough: Stakeholder Mapping, Issues Matrices, Situational Crisis Communication Theory
  5. 5Practical workflow, built live: A workplace-review theme analysis, response approach and one culture-gap action plan.
  6. 6How to measure it: Stakeholder trust, Issue recurrence, Resolution quality, Organizational outcomes
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Founders and leadership teams
  • • PR, communications and customer-experience teams
  • • Marketing managers responsible for brand trust

You'd leave with

  • A workplace-review theme analysis, response approach and one culture-gap action plan.
  • A working understanding of Stakeholder Mapping and Issues Matrices
  • A short list of measures to track: Stakeholder trust, Issue recurrence, Resolution quality