Event Marketing: Turn Attendees into Customers
Event, Experiential & Sponsorship Marketing: leave with an attendee journey, lead-capture method, post-event nurture and evaluation sheet.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why event, experiential & sponsorship marketing matters — the common problem: Events create buzz, but leads are lost because there's no capture or follow-up plan.
- 2Core concepts in plain language: Webinars, workshops, conferences, exhibitions, trade shows, product demonstrations
- 3Going further: pop-up experiences, brand activations, roadshows, experiential campaigns, sponsorship rights, attendee journeys
- 4Framework walkthrough: Acquisition–Activation–Retention–Referral–Revenue, Growth Loops, Recency–Frequency–Monetary Analysis, Cohort Analysis
- 5Practical workflow, built live: An attendee journey, lead-capture method, post-event nurture and evaluation sheet.
- 6How to measure it: Retention rate, Churn, Repeat purchase, Average order value, Lifetime value
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- An attendee journey, lead-capture method, post-event nurture and evaluation sheet.
- A working understanding of Acquisition–Activation–Retention–Referral–Revenue and Growth Loops
- A short list of measures to track: Retention rate, Churn, Repeat purchase
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