Growth Marketing and Product-Led Growth Explained
Growth & Product-Led Marketing: leave with a growth-loop map, AARRR metrics baseline and one documented growth experiment.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why growth & product-led marketing matters — the common problem: Growth depends on ever-rising ad spend because the product doesn't drive its own acquisition.
- 2Core concepts in plain language: Growth models, growth loops, acquisition loops, activation, onboarding experiments, product-led growth
- 3Going further: freemium conversion, trial conversion, self-service acquisition, product-qualified leads, referral loops, network effects
- 4Framework walkthrough: Acquisition–Activation–Retention–Referral–Revenue, Growth Loops, Product-Led Growth Models
- 5Practical workflow, built live: A growth-loop map, AARRR metrics baseline and one documented growth experiment.
- 6How to measure it: Retention rate, Churn, Repeat purchase, Average order value, Lifetime value
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A growth-loop map, AARRR metrics baseline and one documented growth experiment.
- A working understanding of Acquisition–Activation–Retention–Referral–Revenue and Growth Loops
- A short list of measures to track: Retention rate, Churn, Repeat purchase
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