Fight Fake Accounts, Deepfakes and False Claims About Your Brand
Misinformation, Impersonation & Authenticity: leave with an official-channels list, impersonation monitoring routine, evidence log and reporting plan.
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Learn this topic with a mentor
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why misinformation, impersonation & authenticity matters — the common problem: Fake pages and scam messages use the brand's name, and customers get cheated.
- 2Core concepts in plain language: False-claim detection, impersonation monitoring, fake account reporting, domain impersonation, manipulated media, deepfake response
- 3Going further: evidence preservation, factual correction, source verification, authentic communication channels, content provenance
- 4Framework walkthrough: Issues Matrices, Situational Crisis Communication Theory, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: An official-channels list, impersonation monitoring routine, evidence log and reporting plan.
- 6How to measure it: Issue recurrence, Resolution quality, Stakeholder behavior, Organizational impact
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- An official-channels list, impersonation monitoring routine, evidence log and reporting plan.
- A working understanding of Issues Matrices and Situational Crisis Communication Theory
- A short list of measures to track: Issue recurrence, Resolution quality, Stakeholder behavior
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