Media Planning Basics: Reach the Right People Enough Times
Media Planning, Buying & Programmatic Advertising: leave with a media plan with objectives, channel mix, reach/frequency targets and quality checks.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
1:1 or squad batch · join the community or channel
Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why media planning, buying & programmatic advertising matters — the common problem: Media budgets are split by habit, not by the reach and frequency the objective needs.
- 2Core concepts in plain language: Media objectives, reach, frequency, media mix, channel allocation, media buying
- 3Going further: programmatic buying, auctions, private marketplaces, display advertising, native advertising, connected television
- 4Framework walkthrough: Paid–Earned–Shared–Owned Media, Reach and Frequency Planning, A/B Testing
- 5Practical workflow, built live: A media plan with objectives, channel mix, reach/frequency targets and quality checks.
- 6How to measure it: Reach, Frequency, Viewability, Acquisition cost, Conversion rate
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A media plan with objectives, channel mix, reach/frequency targets and quality checks.
- A working understanding of Paid–Earned–Shared–Owned Media and Reach and Frequency Planning
- A short list of measures to track: Reach, Frequency, Viewability
More topics in Brand & Marketing: Search, Web & Paid Media
Conversion-Rate Optimization: Turn More Visitors into Customers
Website Marketing & Conversion-Rate Optimization: leave with a CRO audit, prioritized fixes and one A/B test hypothesis.
0 votes · View topic →
SEO Content That Earns Rankings Honestly
Search Engine Optimization: Content & Authority: leave with a keyword-to-page map, one optimized page and an internal-linking plan.
0 votes · View topic →
Technical SEO Basics: Make Your Site Crawlable and Indexable
Technical Search Engine Optimization: leave with a technical SEO audit, prioritized fix list and a migration redirect checklist.
0 votes · View topic →
Get Found in Local, Shopping, Image and Video Search
Local, Ecommerce, Image & Video Search: leave with a listing-consistency audit, optimized product/location pages and image/video metadata.
0 votes · View topic →
AI Search Visibility: What Actually Helps (and What Doesn't)
Answer Engines, Generative Search & AI Visibility: leave with a question-coverage map, entity and fact-consistency fixes and a citation-monitoring sheet — no placement guarantees.
0 votes · View topic →
Search Ads Without Wasted Spend
Paid Search & Shopping Advertising: leave with a campaign structure, keyword and negative-keyword lists and a search-term review routine.
0 votes · View topic →