Media Relations: Pitch Journalists and Get Covered
Media Relations & Publicity: leave with a targeted media list, press release, pitch email and spokesperson prep notes.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why media relations & publicity matters — the common problem: Press releases go out to everyone and get ignored because they aren't newsworthy or targeted.
- 2Core concepts in plain language: Journalist research, media lists, media pitching, press releases, press kits, spokesperson preparation
- 3Going further: interviews, press briefings, newsrooms, editorial calendars, embargoes, factual corrections
- 4Framework walkthrough: Stakeholder Mapping, Paid–Earned–Shared–Owned Media, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: A targeted media list, press release, pitch email and spokesperson prep notes.
- 6How to measure it: Complaint resolution, Repeat complaints, Understanding, Message acceptance
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A targeted media list, press release, pitch email and spokesperson prep notes.
- A working understanding of Stakeholder Mapping and Paid–Earned–Shared–Owned Media
- A short list of measures to track: Complaint resolution, Repeat complaints, Understanding
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