Visual Identity Basics: Logo, Colour and Type That Fit
Visual Identity: leave with a visual identity kit: logo versions, colour palette, type scale and photo direction.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why visual identity matters — the common problem: Colours, fonts and logo versions vary across every asset, weakening recognition.
- 2Core concepts in plain language: Logo strategy, wordmarks, lettermarks, monograms, symbols, combination marks
- 3Going further: responsive logos, color palettes, typography, layout systems, grids, iconography
- 4Framework walkthrough: Distinctive Asset Grid, Customer Journey Maps, Service Blueprints
- 5Practical workflow, built live: A visual identity kit: logo versions, colour palette, type scale and photo direction.
- 6How to measure it: Logo recognition, Distinctive-asset recognition, Customer satisfaction, Customer effort
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- A visual identity kit: logo versions, colour palette, type scale and photo direction.
- A working understanding of Distinctive Asset Grid and Customer Journey Maps
- A short list of measures to track: Logo recognition, Distinctive-asset recognition, Customer satisfaction
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