WhatsApp and Conversational Marketing Done Respectfully
Messaging & Conversational Marketing: leave with a consent flow, conversational journey with human handoff and frequency rules.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why messaging & conversational marketing matters — the common problem: Broadcast messages without consent annoy customers and risk the business account.
- 2Core concepts in plain language: SMS marketing, WhatsApp communication, push notifications, web chat, chatbots, conversational forms
- 3Going further: conversational qualification, appointment booking, messaging journeys, customer support handoffs, consent, preference management
- 4Framework walkthrough: Paid–Earned–Shared–Owned Media, Reach and Frequency Planning, A/B Testing
- 5Practical workflow, built live: A consent flow, conversational journey with human handoff and frequency rules.
- 6How to measure it: Reach, Frequency, Viewability, Acquisition cost, Conversion rate
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A consent flow, conversational journey with human handoff and frequency rules.
- A working understanding of Paid–Earned–Shared–Owned Media and Reach and Frequency Planning
- A short list of measures to track: Reach, Frequency, Viewability
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