Word-of-Mouth Marketing: Turn Customers into Advocates
Referral, Advocacy & Word-of-Mouth Marketing: leave with a referral journey, incentive design, tracking method and advocate-story template.
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Learn this topic with a mentor
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why referral, advocacy & word-of-mouth marketing matters — the common problem: Happy customers would recommend the business but are never asked or made it easy to.
- 2Core concepts in plain language: Referral programs, referral incentives, customer advocacy, customer champions, ambassador programs, customer storytelling
- 3Going further: peer recommendations, referral journeys, referral tracking, community recommendations, organic word of mouth, advocacy measurement
- 4Framework walkthrough: Content Pillars, Hub-and-Spoke Content Models, AIDA, PAS: Problem–Agitation–Solution
- 5Practical workflow, built live: A referral journey, incentive design, tracking method and advocate-story template.
- 6How to measure it: Meaningful interactions, Saves and shares, Engaged visits, Content-assisted journeys
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A referral journey, incentive design, tracking method and advocate-story template.
- A working understanding of Content Pillars and Hub-and-Spoke Content Models
- A short list of measures to track: Meaningful interactions, Saves and shares, Engaged visits
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