Shopper Marketing: Win at the Point of Purchase
Retail, Trade & Shopper Marketing: leave with a shopper-insight summary, in-store promotion plan and POP brief.
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Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why retail, trade & shopper marketing matters — the common problem: Products reach shelves but lose at the moment shoppers choose.
- 2Core concepts in plain language: Retail marketing, trade marketing, shopper insights, merchandising, assortment communication, shelf placement
- 3Going further: in-store promotions, retailer relationships, retailer co-marketing, trade promotions, point-of-purchase communication, sampling
- 4Framework walkthrough: RACE: Reach–Act–Convert–Engage, Funnel Models, Customer Journey Maps
- 5Practical workflow, built live: A shopper-insight summary, in-store promotion plan and POP brief.
- 6How to measure it: Lead volume, Qualification rate, Cost per qualified lead, Lead-to-opportunity conversion, Payback period
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A shopper-insight summary, in-store promotion plan and POP brief.
- A working understanding of RACE: Reach–Act–Convert–Engage and Funnel Models
- A short list of measures to track: Lead volume, Qualification rate, Cost per qualified lead
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